I absolutely love the creative genius that is The Common Craft Show. Of course, I love anything that’s simple and elegant, yet awesomely powerful. Take note, you don’t always have to have actors, a set and expensive props to make a compelling message. Common Craft is inspiring us all by making brand messages in the form of papercraft cutouts. Their videos are straight-forward, digestable and entertaining nuggets that both educate and promote brands. For example, here’s a spot they made for Google Docs:

Awesome, right? And because it’s Halloween, how can I resit sharing this amazing vid about zombies!?

Tags: common craft, advertising, video, messages, papercraft, google docs, branding

This entry was posted on Wednesday, October 31st, 2007 at 5:49 pm and is filed under creative inspiration, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.