Today, Apple launched three new ads for the iPhone. They’ve been getting some criticism for them, especially from Michael Arrington of TechCrunch. The awesome thing is, Arrington suggests Apple should just go ahead and use user-generated ads! He notes:

My thought is that Apple should mix a woman or two into the ads, and perhaps focus on the wow factor of the phone (like the user created ads) over its simple utilitarian feature list. Because the truth is, while I love my iPhone, the Blackberry is still a better feature-by-feature communication device. Anyway, these days Apple has money to burn testing out these new spots, so let the audiences decide.

Tags: apple, video, advertising, iphone, techcrunch, xlntads, cga

This entry was posted on Monday, October 8th, 2007 at 2:59 pm and is filed under advertising, xlntads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.