Bob Garfield on Advertising, Blogging
Bob Garfield speaks about advertising as a product and how it will evolve in the digital age. Experience Matters comments:
…by and large, what Garfield is tapping into is the fact that many agencies haven’t re-configured their “Ad factories”. Billing models and structures are still based on producing advertising-like objects and rely heavily on keeping bodies as billable as possible. Media buys have up until recently been a predictable model. Buy spots for Ads. Make a profit. Lather, rinse and repeat.
Be sure to read on. David Armano lays down his rough draft of ‘Digabilities‘ - essential abilities for thriving in the digital age. I love ‘em!
[Hat tip to AdPulp]
Tags: xlntads, bob garfield, advertising, digital, future, digabilities, video
