LendingClub, a web site that facilitates peer-to-peer money lending, just completed a successful consumer-generated advertising video contest. They note a couple of interesting metrics on their blog. For example the contest garnered 18 competitors and 100,000+ views during a four-week run and with an incentive of $8,000 in prizes. It’s important to note, too, the contest received some major blog coverage today, because the valuable PR gave the site an additional ROI in addition to the marketing they used to publicize the contest across Facebook and YouTube.

Here’s a look at the winning entry. It’s pretty well made. In fact, the professional filmmaker and popular YouTuber Chris Barrett created it and won the contest on a pretty good concept. I think it could have been more tightly edited, but it did get over 17,000 views on YouTube. Slyly, or perhaps smartly, he included the attention-grabbing tag ‘Paris Hilton’. That helped. Here’s an interview with the filmmaker.

If you’d like to see the other videos that won prizes, you can watch them all here.

Tags: lendingclub, chris barrett, video, viral, advertising, cga, case study, xlntads, contests

This entry was posted on Thursday, August 16th, 2007 at 8:01 pm and is filed under case study, our news, video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.